Abstract: Systems and methods are disclosed that enable or facilitate a word association interaction between users. In some embodiments, a list of words may be presented to a user, who creates a sentence using one or more of the words. Sentences may be scored or rated by a reviewing user, and accumulated scores may be selectively distributed to users or groups of users. In other embodiments, a registered account at a provider may be synchronized with an identified registered account at a social media platform, and the provider may aggregate approval data based upon user interaction with content on the platform; these data may be used by the provider to host contests or to provide business intelligence information to the platform.