Abstract: Lures for fish or other sea life having a single dose fluid attractant dispenser associated therewith which includes a generally cylindrical flexible container, preferably constructed of plastic material, and a breakable ampule, preferably constructed of glass, containing a quantity of fluid attractant positioned within the container. One end of the container is provided with a porous plug forming a wick for the fluid attractant when the breakable ampule within the container is broken by squeezing and deforming the container sufficiently to break the ampule. The fishing lure includes a body of any configuration normally used in fishing lures and a structure enabling the dispenser to be supported by the lure. In some embodiments, the fish lure body includes a cavity extending longitudinally into the body from a rearward end thereof to enable insertion of the dispenser. In other embodiments, the dispenser is attached externally of the lure.