Abstract: A networked system collects, aggregates, and distributes the collective wisdom of consumers. An aggregation module obtains, from each of a plurality of reviewing consumers: i) a file comprising a motion video clip depicting a video product review of a product; and ii) the reviewing consumer's indication of at least one categorization data element identifying the product. A motion video clip database stores each motion video clip. A search database stores, for each motion video clip, the at least one product categorization data element identifying the product depicted in the motion video clip. A search module receives a search term from a searching consumer and identifies a selected group of video product reviews. The selected group of video product reviews comprises those video product reviews that are a relevant video product review. A relevant video product review comprises a video product review that is associated with a product categorization data element corresponding to the search term.