Abstract: A system and method is presented for identifying a plurality of products within a collection of product images in an online shopping environment. The method includes providing the collection of images representing products offered for sale; receiving an input search criteria from a prospective customer. The criteria include at least one of a query color. The method also includes identifying and extracting colors within the collection of images based on a presence of significant colors in an image; and comparing and matching the query color to the identified and extracted significant colors. The method continues by determining, within a predetermined range of accuracy, products from within the collection of images having the matched query color; and presenting the determined products to the prospective customer. In one embodiment, the presentation is provided by means for a graphical user interface.