Abstract: Systems and methods for collecting visual attention information are described. The methods comprise the steps of displaying a browser window on a display (210); estimating a user's (220) gaze point within the display (210); transforming the geometry of the estimated gaze point and/or the geometry of the browser window to a common coordinate system; identifying an object (215) in the browser window that corresponds to the estimated gaze point; and storing the estimated gaze point and data corresponding to the identified object (215).