Abstract: An online behavior, survey, and social research system is provided. In some embodiments, the system comprises a hardware processor; and a non-transitory machine-readable storage medium encoded with instructions executable by the hardware processor to perform a method comprising: collecting data from a user device of a user, the data representing actions performed by the user on one or more network sites; receiving an event match configuration specifying one or more patterns of interest; generating event matches based on the collected data and the event match configuration, wherein each of the event matches represents a portion of the collected data matching with one or more of the patterns of interest; receiving a project configuration specifying a time period of interest; generating a user journey report comprising the event matches occurring during the time period of interest; and providing the user journey report to a client device.
Abstract: The present invention is directed to a computer implemented web-based system for on-line behavior research using client/customer survey/research respondent groups known as tribes comprising a) a definition module for the purpose of defining client/customer survey/research respondent groups known as tribes; b) a recruitment module for the purpose of recruiting a defined client/customer survey/research respondent group known as a tribe; c) a fielding module for the purpose of fielding a defined and recruited client/customer survey/research respondent group known as a tribe to generate a tribe data set; and d) an analysis and reporting module for the purpose of analyzing and reporting on the tribe data set to generate optimal tribe recommendations, whereby said system provides the capability to custom recruit research respondents for online behavior monitoring based on client-provided criteria, and provides an integrated approach to combining behavioral data and survey data to derive a broader and more in-depth
Abstract: A system and method for collecting consumer browsing on-line behavior and survey data comprising a browser toolbar application located within a consumer's computing device, and interactively graphically displayed on said computing device, for collecting and recording consumer browsing activity information and a communication service for transmitting said consumer browsing activity information to a server, wherein said server performs aggregation and analysis on said browsing activity information and a multi-platform communication application to render browsing activity information relevant content to consumers based on said toolbar application collected and recorded browsing activity and said performed aggregation and analysis.
Type:
Application
Filed:
June 18, 2010
Publication date:
December 23, 2010
Applicant:
LUTH RESEARCH, LLC
Inventors:
Roseanne Luth, Baixue Wu, Anthony F. Iasi, Benjamin M. Walker