Abstract: A method for switching content and immersive environments in cross-platform web-based mixed reality applications. User input data is evaluated for activating a first user cue, optionally in the shape of ring. The first cue is displayed in the immersive content. As the first cue is displaying, the user input data is further evaluated for detecting a directive indicative of the user's intent to switch immersive content. The invention is applicable to switching a wide range of types of 3D immersive content including, without limitation, videos, creator content, games, and stores. Related systems are also described.