Abstract: According to an embodiment of the present disclosure, a method of recommending content based on a movement route of a user includes extracting at least one video associated with a search term from among video lists associated with a position of the user when the search term is input from the user, extracting at least one piece of content associated with the search term from the extracted at least one video, and playing back detail shot information associated with a region of interest together with content selected by the user when the user selects the region of interest within the selected content.