Abstract: A display frame for a sign, poster, or the like. The frame comprises a plurality of frame sections each comprising a rear structure, a front structure, and tensioned spring means. The rear structure has a cylindrically shaped portion and an opposing channel spaced therefrom, while the front structure comprises a forward panel portion and a semi-circularly shaped portion, and with the latter being rotatably mounted on the cylindrical portion of the rear structure to thereby permit movement of the front structure from an open to a closed position. A spring means is disposed between the channel and the cylindrical portion of the rear structure, with the end thereof adjacent the cylindrical portion being circularly shaped. Said end biases against the leading edge of the semi-circularly shaped portion of the front structure when said structure is in the closed position, and against the solid section of the semi-circular portion when the front structure is moved toward or maintained at the open position.