Abstract: A system, application platform, and method that helps a recipient receiving a phone call identify a caller in advance of answering the incoming call. According to the invention, a caller is able to create a multimedia content using a software application platform present in the mobile device, upload the created multimedia content in a cloud storage space, thereafter, when the caller places a call to any recipient, the multimedia content automatically streams from the cloud storage space into the recipient's mobile device in a display loop until the recipient responds to the incoming call and during the subsequent conversation helping the recipient identify the caller.