Abstract: There is provided a method of enhancing a hard copy consumable printed item such as a greeting card or a calendar, with a digital package supported by a multi-media system, comprising the steps of: generating a digital package comprising digital content and/or services; making the digital package accessible to the multi-media system; manufacturing the printed item and including with the printed item a unique set of codes; storing in the multi-media system a mapping between the unique set of codes and the digital package; providing access to the digital packages to users of the printed items using the multi-media system on submission of the codes to the multi-media system. In this way the hard copy consumable is enhanced by a digital package which might include the ability to download pre-paid digital content and/or to access digital services.