Abstract: Embodiments generally relate to systems and methods for personalized product promotion and pricing. More specifically, embodiments relate to systems and methods for providing customized retail customer treatment through the use of personalized promotions, which may include personalized coupons, rewards, deals, and the like. In some embodiments, the retailers' customers are assigned unique accounts. One or more promotions may be offered to selected customers based on customer information. Customer information can be obtained from customer activity which is monitored through the use of the unique account assigned to the customer. Personalized product promotion systems and methods enable a retailer to target individual users uniquely and allow for each customer to take advantage of customized promotions based on his/her activities.