Abstract: The present invention relates to a mirror display apparatus and a method for operating the same. The mirror display apparatus includes: a camera part for photographing a user to produce a user image; a mirror display part for displaying a user mirror image or the user image thereon; a stationary support part, an axis around which the mirror display part rotates affixed to the stationary support part; and a control part for sensing the user located in front of the mirror display apparatus on the basis of the user image, calculating an area change in a user face region displayed on the mirror display part according to the rotation of the mirror display part, and determining a location angle based on the calculated area change, the location angle being an angle between the mirror display part and the stationary support part, wherein the mirror display part is positioned according to the determined location angle.