Abstract: A disc brake rotor including a hub portion and a brake disc is provided. The brake disc extends radially outward from the hub portion and includes an outboard disc face and an inboard disc face. A plurality of channels are disposed in the brake disc that are circumferentially spaced from one another. Any one channel in the plurality of channels is open to either the outboard disc face or the inboard disc face. The brake disc includes an outer ring and an inner ring that are circumferentially continuous and uninterrupted along at least the outboard disc face and the inboard disc face. The outer ring is radially spaced from the inner ring with the plurality of channels disposed radially between the outer ring and the inner ring. Advantageously, this arrangement increases shear strength of the brake disc while providing enhanced cooling.