Patents Assigned to Mainstream Advertising, Inc.
  • Publication number: 20090077071
    Abstract: Provided is a system and method for context based searching. A participating website may be provided with an interface which allows users to perform searches by indicating keywords to be searched. A search services provider performs a search based on the keywords as well as the context of the participating website. In a further development, the context of the participating website may be determined by deriving one or more context words from the text of the participating website. In a second aspect, a system and method are provided which allow a user to move results in a list of results provided in response to search request. These actions of the user are recorded and saved. The rankings of subsequent searches are based on these recorded actions.
    Type: Application
    Filed: November 12, 2008
    Publication date: March 19, 2009
    Applicant: Mainstream Advertising , Inc.
    Inventors: Shahla MISHKANIAN, Nathan Khoshnood, Daniel Kay
  • Publication number: 20070244866
    Abstract: Provided is a system and method for context based searching. A participating website may be provided with an interface which allows users to perform searches by indicating keywords to be searched. A search services provider performs a search based on the keywords as well as the context of the participating website. In a further development, the context of the participating website may be determined by deriving one or more context words from the text of the participating website. In a second aspect, a system and method are provided which allow a user to move results in a list of results provided in response to search request. These actions of the user are recorded and saved. The rankings of subsequent searches are based on these recorded actions.
    Type: Application
    Filed: May 26, 2006
    Publication date: October 18, 2007
    Applicant: Mainstream Advertising, Inc.
    Inventors: Shahla Mishkanian, Nathan Khoshnood, Daniel Kay