Abstract: Systems and methods for providing a brand owner direct control of offers redeemable by users. An exemplary system includes a user interface device, a processing device and a communication device. The processing device receives product information entered via a user interface device by a brand owner authorized user. The product information includes product name, product category and attribute information. The processing device also receives offer information entered via the user interface device by the brand owner authorized user, the offer information being associated with one or more products, wherein the offer information includes at least one product name, validity information, coding information, offer type information and associated store information. The processing device generates an offer(s) based on the received offer information. A communication device makes the generated offer(s) available to a user device-based application program.