Abstract: A computer-implemented system and method of adaptive social network management is disclosed. The social networks comprise a network of computer-implemented objects representing people and may include content that has a relation to one or more of the people. The adaptive social network management system provides functions to generate social network metrics associated with people that are determined derivatively from interactions with objects that have a relationship with the corresponding people. The adaptive social network management system can also generate affinities among computer-implemented objects that represent people from inferences of the interests of the people. Social network representations are generated and applied that include the social network metrics and/or affinities.

Abstract: A mutually adaptive system is disclosed. The mutually adaptive system enables a plurality of constituent systems to interact and mutually adapt to their interactions. Adaptive recommendations may be generated and delivered from a first constituent system to a second constituent system based, at least in part, on interactive behaviors between the two systems. Delivery of these adaptive recommendations may include modification of structural aspects of the recipient constituent system. One or more of the constituent systems may include a representation of one or more people, and a first constituent system may include a representation of a second constituent system.

Abstract: A system and method of advertising in computer-implemented social networks is disclosed. The influence level of members of the social network and explicit and inferred relationships among members are determined. Advertisements are delivered in association with content objects representing one or more members of the social network, where the content objects may include member profiles, as well as other content that is associated with the member. Selection of the advertisements may be based on inferences of member interests derived from system usage behaviors, as well as explicit indicators of members' interests and preferences.

Abstract: A system and method of advertising based on the automatic determination of an advertising recipient's location and inferences of preferences derived from usage behaviors is disclosed. The advertising recipient's location that is considered in delivering a specific advertisement may be the current location or one or more historical locations. Proximity considerations with regard to other people, locations, or physical objects may influence the advertisement that is to be delivered. The advertisement may be delivered to a mobile device that has location-aware capabilities such as a Global Positioning System-based system.

Abstract: A method and system for generating adaptive explanations for associated recommendations is disclosed. The adaptive explanations comprise a syntactical structure and associated phrases that are selected in accordance with usage behaviors and/or inferences associated with usage behaviors. The phrases included in an adaptive explanation may be selected through application of a non-deterministic process. The adaptive explanations may be beneficially applied to recommendations that are associated with content, products, and people, including recommendations that comprise advertisements.

Abstract: A method for creating and managing customized print media through an enhanced content management process is disclosed. A print media customer, which may be an individual or organization, is profiled to determine content preferences. Profiling may be based on face-to-face or electronic surveys, Internet usage patterns, buying patterns, or other criteria. Content associated with the preferences is obtained and analyzed. Content affinities, or relationships between the content and other content in a content network, are determined, and may influence the print media produced. A history of the content is maintained, to ensure content is not duplicated. Both substantive and non-substantive content, such as advertising content, is used. Both the content and layout of the print media can be customized.