Abstract: Apparatus for winding, folding and stretching a film about a cosmetics container, includes a winding station, in which a film is wound about longitudinal walls of the container so as to form a tubular winding of the film, a sliding plane wound in the tubular winding of film, and a pushing device of a series of spaced paddles for pushing the enveloped container into the tubular winding of film along the sliding plane. A pair of wings are mounted and predisposed rotatably on a corresponding end of a paddle. The wings are rotated with respect to the paddle, so that the wings can first abut a backward portion of the ends of the tubular winding of film and, continuing in rotation with respect to the paddle, can fold and extend the backward portion against the heads of the container during the translation of the paddle above the sliding plane.