Abstract: Service provider (SP) system within a special purpose hardware platform operable to present an advertisement campaign to a potential customer, including a contact indicium. The SP system may include a contact interface, such as a short message service terminal, telephone interface, or web-based server interface, for establishing contact with the prospective customer. The contact interface may be used to determine, and store contact information associated with the prospective customer, which is associated with the advertisement campaign and provided to the service provider for further processing.

Abstract: A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns.

Abstract: A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns.