Abstract: A display construction assembly is provided in order to enable packaging, assembly and transportation ease. The invention focuses on the particular structure of the main display pole of the assembly, wherein segments thereof are connected by use of a connecting insert, preferably made of nylon or other synthetic material, formed to include upwardly and downwardly extending elements from a central, washer-shaped integral flange. The extending elements fit into segments of the main display pole and the washer is either coextensive in outside diameter with the outside diameter of the main display pole, or, in the alternative, extending beyond such outside diameter to better support a rotating part of the display. As a further alternative, all circular cross-section parts of the structure of the present invention can be made square in cross-section, with the same general construction and function as the preferred embodiment.