Abstract: A system and a method for associating network connected device displayed screen content are disclosed. The method includes providing the network connected device having a display screen. A search query is prepared based on a selection of information from a portion of the display screen using an artificial perimeter. The selection of information corresponds to at least one of underlying pixels, meta-data, and media components of the content within the artificial perimeter. The search query is sent over a network to a visual search processor for retrieving a search result. The search result is retrieved upon matching of the information present in the search query with data accessible to the visual search processor. The search result is forwarded by the visual search processor to the network connected device. Further, the search result is received by the network connected device and thereafter is displayed on the display screen.