Abstract: A method of generating qualified sales leads that enables sponsors to specify contests and/or surveys and qualifications for offers, enables prospects to enter contests and/or surveys and invite others to enter, and enables generation of qualified sales leads based on participation in the contests and/or surveys. The contests, surveys and offers or any combination thereof may be based on a current physical location of the participant or any combination of date, time, locality, temperature, altitude, speed, acceleration, and/or weather conditions Enables anonymously mining the database over multiple contests and/or surveys to determine life style ranges having a highest number of responses associated with a question or deployment type.