Abstract: A document editing system provides a design editing panel with a document under creation. The document editing system provides a representation of the document under creation on the design editing panel using a plurality of graphical editing features, where each of the graphical editing features are interactive to receive an input for editing a corresponding content element of the document under creation. In response to editor input that alters an appearance of at least a content element of the document under creation, the document editing system alters an appearance of one or more graphical editing features of the design editing panel.

Abstract: A computer implemented method for generating a GUI includes presenting a prompt for an event, receiving an input for an event, and displaying an event as an event card in response to the input for that event. The method also includes presenting a prompt for at least one filter, receiving an input for at least one of filter; and displaying the at least one filter as a card in response to the input for the at least one filter. The method also includes associating a logical operation with the event and the at least one filter, and displaying the logical operation between the event card and the filter card.

Abstract: A system and method for generating a custom revenue cycle model with automated lead movement are disclosed. According to one embodiment, a computer-implemented method comprises receiving user input, wherein the user input comprises at least one of data related to a stage, data related to a success path definition, and data related to transition rules for lead movement, wherein the stage is a revenue stage or a detour stage; generating a custom revenue cycle model based on the user input; storing the custom revenue cycle model; providing for automated lead movements based on the transition rules; and providing for automated tracking of lead movements in the custom revenue cycle model.

Abstract: Methods, systems, and techniques for keyword management are described. Some embodiments provide a keyword management system (“KMS”) configured to determine the effectiveness of multiple candidate keywords. In some embodiments, the KMS generates multiple candidate keywords based on an initial keyword. The KMS may then determine an effectiveness score for each of the candidate keywords, based on marketing information about those keywords. Next, the KMS may process the candidate keywords according to the determined effectiveness scores. In some embodiments, processing the candidate keywords includes applying rules that conditionally perform actions with respect to the candidate keywords, such as modifying advertising expenditures, modifying content, or the like.

Abstract: Techniques for generating marketing lead intelligence information are described. Some embodiments provide a marketing activity support system (“MASS”) configured to generate lead intelligence by aggregating marketing activity information and customer information. In one embodiment, the MASS transmits a marketing message that references a Web page or other marketing content. Next, the MASS receives tracking information about activities of a customer with respect to the referenced Web page. The MASS then generates lead intelligence information about the customer by aggregating the tracking information, personal information about the customer, and/or information about an associated marketing campaign. The MASS may then present the generated lead intelligence information, such as by displaying details about the customer and their activities with respect to the Web page.

Abstract: The present invention discloses a method for providing adjusted content in a webpage in a website. The method comprising the steps of: tracking visitors that are visiting the monitored website to identify one or more parameters relating to visitor profile, navigation behavior and/or content usage, analyzing the parameters that were identified selecting at least one statistical algorithm, which is relevant for the type of knowledge that was identified, real time monitoring visitor behavior including: profile, navigation path and/or content usage of each visitor in the monitored website, real time analyzing the monitored behavior according to the relevant statistical algorithm and real time replacing or adding content in the webpage to be presented for a specified visitor according analysis results in a specified part of the webpage.

Abstract: Techniques for generating marketing lead intelligence information are described. Some embodiments provide a marketing activity support system (“MASS”) configured to generate lead intelligence by aggregating marketing activity information and customer information. In one embodiment, the MASS transmits a marketing message that references a Web page or other marketing content. Next, the MASS receives tracking information about activities of a customer with respect to the referenced Web page. The MASS then generates lead intelligence information about the customer by aggregating the tracking information, personal information about the customer, and/or information about an associated marketing campaign. The MASS may then present the generated lead intelligence information, such as by displaying details about the customer and their activities with respect to the Web page.

Abstract: Techniques for recommending Web pages or other content sources as candidates for link placement are described. Some embodiments provide a marketing activity support system (“MASS”) configured to recommend candidate Web pages for link placement. Recommending candidate Web pages may include determining multiple Web pages that include or reference one or more keywords that describe some subject matter domain. Recommending candidate Web pages may then further include ranking or ordering at least some of the multiple Web pages based on how many times each of the at least some Web pages references another one of the multiple Web pages. The ordered Web pages may then be presented as recommended candidate sites for link placement.

Abstract: A method is provided, including the following method operations: accessing a first web page associated with a first domain using a browser of a device; in response to the accessing the first web page, accessing an identity server to retrieve an identifier for the browser that accessed the first web page, the identifier being stored to a local storage of the device; accessing a second web page associated with a second domain using the browser; in response to the accessing the second page, accessing the local storage of the device to retrieve the identifier; wherein accessing the first web page and accessing the second web page are associated to the identifier.

Abstract: A system and method for generating a custom revenue cycle model with automated lead movement are disclosed. According to one embodiment, a computer-implemented method comprises receiving user input, wherein the user input comprises at least one of data related to a stage, data related to a success path definition, and data related to transition rules for lead movement, wherein the stage is a revenue stage or a detour stage; generating a custom revenue cycle model based on the user input; storing the custom revenue cycle model; providing for automated lead movements based on the transition rules; and providing for automated tracking of lead movements in the custom revenue cycle model.

Abstract: Methods, systems, and techniques for keyword management are described. Some embodiments provide a keyword management system (“KMS”) configured to determine the effectiveness of multiple candidate keywords. In some embodiments, the KMS generates multiple candidate keywords based on an initial keyword. The KMS may then determine an effectiveness score for each of the candidate keywords, based on marketing information about those keywords. Next, the KMS may process the candidate keywords according to the determined effectiveness scores. In some embodiments, processing the candidate keywords includes applying rules that conditionally perform actions with respect to the candidate keywords, such as modifying advertising expenditures, modifying content, or the like.

Abstract: A marketing management system interfaces with a sales platform, company servers, and various other sources of data to obtain information about leads, programs in various channels, interactions, and opportunities. The system provides a user interface that enables users to define metadata tags for marketing programs to indicate various common aspects of the programs, such as program success criteria, parent program, acquisition program for a lead, and the like. This metadata-based tag system allows for comparison of marketing programs in different channels, facilitating cross-channel analytics otherwise unavailable to users of the marketing management system. One type of cross-channel analytics includes the accurate attribution of marketing contributions to revenue generation and lead acquisition.

Abstract: A marketing management system interfaces with a sales platform, company servers, and various other sources of data to obtain information about leads, contacts, interactions, events, and opportunities. The system provides a user interface that displays marketing events (i.e., interactions with various leads in an account) in a temporal context along with opportunity creation and/or close, together with filtering capabilities to display/hide activities associated with various leads. This enables visualization of the relationship between an individual opportunity and all the activities that are linked to the leads related to the opportunity, thus allowing comparison of marketing events to sales activities facilitating understanding of how to attribute marketing contributions to sales revenue. The interface may allow for assignment of leads to opportunities based on the level of interaction between the marketing/sales staff and the lead.