Abstract: An integrated customer fulfillment management (ICFM) system allows a user to request a fulfillment package to be delivered to a recipient using a computing system. The fulfillment request, specifying personal information about the recipient is specified. The content of the fulfillment package is selected, which may include a communication personalized to the recipient, such as a letter, an e-mail, a link to a personalized web page, or other content. The content of the fulfillment package also may include one or more documents, such as literature regarding a good or service, or an article, such as a gift or another item requested or needed by the user. The fulfillment request is directed to a fulfillment center for preparation of the fulfillment package. The fulfillment center is able to access personal information about the recipient to generate the personalized letter, prepare the fulfillment package, and facilitate shipping of the fulfillment package.