Abstract: A beverage advertising display is provided with a motorized simulation of a liquid pouring out of an aluminum beverage can and provided with a battery compartment for easy access and replacement of batteries. The liquid pouring simulation is achieved by rotating a tapered ribbon affixed by a disc to a rotatable shaft on a motor. The disc is concentrically affixed to a circular surface area at the top end of the ribbon. The battery compartment holds a pair of batteries inside a pair of cavities in the bottom section of the beverage container. A double-ended spring clip rotatably mounted between the cavities holds the batteries therein, provides electrical contact between the batteries to power the motor, and provides easy access to replace the batteries.

Abstract: A display unit simulating a flying object and having an electric motor mounted on a support structure, a rotatably driven member drivingly engaged on the driven shaft of the motor, the driven member has a hole located adjacent its periphery, a thin, tempered wire of a small diameter is attached at one end to the driven member and the flying object is attached to the other end of the wire. One end of the wire is formed as a crank portion which is inserted loosely in the hole in the member whereby when the driven member is rotated, the wire is not bodily rotated around the member but is more slowly swung around, and the object assumes a flying fluttering motion due to the vibrations through the wire from the motor. The object is drivingly rotated in a swinging and erratic motion around the unit but at much slower rate of rotation than the motor shaft and member.

Abstract: An adjustable width display shelf is provided that can be detachably mounted on the inside surface of a transparent door panel. The display shelf includes first and second separate shelf units each including a horizontal shelf for supporting products. Each of the horizontal shelves has a relieved area providing a variable width horizontal hand access opening. A product retainer wall is provided on each of the shelf units having a generally vertically extending inner periphery with the inner peripheries being in opposed spaced facing relation to each other to define a variable width vertical product access opening. An interconnect structure is provided to permit moving the shelf units toward and away from each other to adjust overall width and includes a guide on one of the shelf units and a guideway on the other of the shelf units for adjustably receiving the guide means. An attachment means is mounted on the shelf units for detachably securing the shelf units to the inside surface of a door panel.

Abstract: A product display shelf that can be detachably mounted on the inside surface of a transparent door panel of a cabinet in the unused space between the inside of the panel and the interior shelves of the cabinet. The display shelf has a horizontal shelf for supporting products; a back wall; suction-type attaching devices on the back wall for securing the shelf to the door panel inside surface; and a product retainer in spaced relation to the back wall. A plurality of vertical access openings are provided in the product retainer and spaced in close proximity to each other and a plurality of horizontal access openings are provided on the horizontal shelf and spaced in close proximity to each other. The vertical and horizontal access openings are dimensioned to provide an access space through which fingers may be conveniently inserted for placing products on and removing them from the horizontal shelf.

Abstract: A display unit for point of sale advertising comprises a stationary object, such as a real or simulated flowering plant, mounted on a support, such as a flowerpot, and a flying object, such as a simulated butterfly, operated by driving apparatus so as to move in a randomly undulating and randomly reversible orbit around the plant, as would a real butterfly. The driving apparatus comprises an electric motor having a motor housing stationarily mounted on the flowerpot, a stator including a stationary field coil electrically energizable by alternating current mounted in the motor housing, and a rotor in the form of a bipolar permanent magnet rotatably mounted on an upright magnetizable metal shaft on the motor housing. The driving apparatus further comprises a thin resiliently flexible length of piano wire having its lower end mechanically connected to and rotatable by the permanent magnet rotor and having the simulated butterfly mechanically connected to its upper end.

Abstract: An advertising display including a simulated winged butterfly, bee or the like, and which is rotatably driven by a battery operated electromotor to simulate the flight of a butterfly and draw the customer's attention to the merchandise displayed therewith. The rotatable display includes a thin piano wire on which the butterfly is mounted at the upper end of the wire, the lower end of the wire being secured to a rotatably driven member in such a manner as to preclude breakage due to the repeated flexing. An upper end portion of the wire is bent so that the butterfly trails in the direction of rotation of the driven member and produces a particularly lifelike, articulated and swinging movement of the butterfly.

Abstract: A towel hanger magnetically securable to an upright metal surface comprises a one-piece hanger member of rigid plastic and a one-piece supporting member of extruded elastomeric material impregnated with magnetized material. The hanger member comprises an edgewise upright, horizontally elongated back plate, struts projecting forward from the back plate at its opposite ends, and a rod, preferably of cruciform cross-section, that has its ends connected to the front ends of the struts. The supporting member, which is strip like with a flat rear surface, has a length and width to overlie most of the flat rear surface of the back plate but be concealed by it. Elongated interengaging flanges on the members, projecting rearwardly from the back plate and forwardly from the supporting member and extending lengthwise along those members, provide a lengthwise slidable connection between them.

Abstract: A holder for toothpicks and the like comprises a one-piece receptacle that is open at its rear and a one-piece retaining member that closes the rear of the receptacle and supports it. The receptacle has an upright front wall from which side walls project rearward, and at its bottom it has forwardly and downwardly inclined upper and lower outlet walls which converge forwardly to have their parallel laterally extending front edges spaced apart vertically by a small distance. The front portion of the lower outlet wall is flatwise flexible so that a toothpick can be drawn out forwardly between those front edges, each outlet wall having a central bay in its front edge for access to the toothpick. Receptacle and retaining member are slidingly connected by laterally outwardly projecting flanges along the rear edges of the receptacle side walls received in channel portions along opposite side edges of the generally flat retaining member. An abutment on the top of the receptacle defines an upper limit of sliding.

Abstract: A dispensing holder for adhesive tape comprises a body molded in one piece and an extruded closure member of elastomeric material impregnated with magnetic material. The closure member has a flat outer surface for magnetic adherence to an upright wall of a metal desk or filing cabinet and has ledges at its rear, extending along its top and bottom edges, that define grooves which open toward one another. The body has a flat wall at one side, is open at its other side, has top and bottom walls projecting from its side wall to its open side, and has a cylindrical protuberance projecting from its side wall to its open side on which a tape roll is rotatably receivable. At the open side of the body its top and bottom walls have edgewise oppositely projecting flanges that are received in the grooves in the closure member to slidably connect the body and closure member.

Abstract: A container for powdery, granular and pellet-like materials comprises a receptacle with an open front, a cover which overlies that open front, and a retaining member that overlies the cover and holds it in place. For slidable securement to the receptacle, the retaining member has rearwardly projecting channel portions along its opposite side edges, defining laterally inwardly opening grooves that receive laterally outwardly projecting flanges on the receptacle side walls, at their front edges. The retaining member is made of an elastomeric plastic impregnated with magnetized material and has a flat front face for magnetic adherence to an upright wall of a refrigerator or range. A hole in the retaining member registers with an aperture in the cover to provide a dispensing outlet that is normally open but is sealed by magnetic attachment to a supporting surface.

Abstract: A retrievable and self-contained power projectile including a flexible and shallow, cone-shaped disc at its front end to kill flies, insects or the like, and a tubular member which carries a spring that powers the projectile. The disc is formed by a series of concentric spaced apart rings held in the cone shape by a series of tapered ribs at the rear side of the disc, all being formed integrally of a relatively soft plastic such as polypropylene.