Patents Assigned to Mashable, Inc.
  • Method of determining and transmitting potentially viral media items based on the velocity measure of another media item exceeding a velocity threshold set for that type of media item
    Patent number: 10511679
    Abstract: Systems and techniques are disclosed for publishing related media content based on the velocity measure for media content. The velocity measure for the media content may be determined based on a change in engagement rate such as a change in rate of sharing the media content via social media. The related media content may be published on a media outlet such as a website, blog, and/or an aggregation page and the publication may provide more exposure to the media content.
    Type: Grant
    Filed: July 25, 2017
    Date of Patent: December 17, 2019
    Assignee: MASHABLE, INC.
    Inventors: Peter Cashmore, Robyn Peterson, Chris Heald, Dimitri Dimoulakis, Mario Antonetti, Kevin Gisi, Darren Tome
  • Messaging media to go viral
    Patent number: 9781068
    Abstract: Systems and techniques are disclosed for transmitting a message via one or more platforms, the messages being associated with media content and/or related media content. A related media content may be identified based on the media content and a platform may be selected based on a platform selection criteria. The message may correspond to the related media content and may be transmitted to the platform.
    Type: Grant
    Filed: January 3, 2017
    Date of Patent: October 3, 2017
    Assignee: Mashable, Inc.
    Inventors: Peter Cashmore, Robyn Peterson, Chris Heald, Darren Tome, Stacy Martinet, Adam Ostrow, Ece Manisali, S. Lucio Tolentino, Haile Owusu, Roshan Bangera
  • Finding a potentially viral first media content and transmitting a second media content that is selected based on the first media content and based on the determination that the first media content exceeds a velocity threshold
    Patent number: 9749431
    Abstract: Systems and techniques are disclosed for publishing related media content based on the velocity measure for media content. The velocity measure for the media content may be determined based on a change in engagement rate such as a change in rate of sharing the media content via social media. The related media content may be published on a media outlet such as a website, blog, and/or an aggregation page and the publication may provide more exposure to the media content.
    Type: Grant
    Filed: November 21, 2013
    Date of Patent: August 29, 2017
    Assignee: Mashable, Inc.
    Inventors: Peter Cashmore, Robyn Peterson, Chris Heald, Dimitri Dimoulakis, Mario Antonetti, Kevin Gisi, Darren Tome
  • Messaging media to go viral
    Patent number: 9571446
    Abstract: Systems and techniques are disclosed for transmitting a message via one or more platforms, the messages being associated with media content and/or related media content. A related media content may be identified based on the media content and a platform may be selected based on a platform selection criteria. The message may correspond to the related media content and may be transmitted to the platform.
    Type: Grant
    Filed: May 26, 2016
    Date of Patent: February 14, 2017
    Assignee: MASHABLE, INC.
    Inventors: Peter Cashmore, Robyn Peterson, Chris Heald, Darren Tome, Stacy Martinet, Adam Ostrow, Ece Manisali, S. Lucio Tolentino, Haile Owusu, Roshan Bangera
  • Identifying a second media content to go viral based on a velocity threshold of a first media content
    Patent number: 9380013
    Abstract: Systems and techniques are disclosed for transmitting a message via one or more platforms, the messages being associated with media content and/or related media content. A related media content may be identified based on the media content and a platform may be selected based on a platform selection criteria. The message may correspond to the related media content and may be transmitted to the platform.
    Type: Grant
    Filed: November 21, 2013
    Date of Patent: June 28, 2016
    Assignee: Mashable, Inc.
    Inventors: Peter Cashmore, Robyn Peterson, Chris Heald, Dimitri Dimoulakis, Mario Antonetti, Kevin Gisi, Darren Tome, Stacy Martinet, Adam Ostrow
  • Positioning media to go viral
    Patent number: 9304976
    Abstract: Systems and techniques are disclosed for positioning, based on a position velocity measure, related media content within a media outlet such as a website, a blog, an aggregation page, an application, or the like. The related media content may be related to a media content and may link to the media content, be a derivative of the media content, summarize the media content, or the like. A location within a media outlet for a related media content may be determined and the related media content may be published accordingly. The location of a related media content may be modified from a first location to a second location. The size of a related media content may be increased and/or a related media content may be highlighted. Further, techniques are disclosed for publishing related media content within a zone from a plurality of zones associated with a media outlet.
    Type: Grant
    Filed: November 21, 2013
    Date of Patent: April 5, 2016
    Assignee: Mashable, Inc.
    Inventors: Peter Cashmore, Robyn Peterson, Chris Heald, Dimitri Dimoulakis, Mario Antonetti, Kevin Gisi, Darren Tome, Adam Ostrow