Abstract: A customer targeting tool for identifying and targeting potential customers on a network. The customer targeting tool comprises an discovery unit for analyzing customer data regarding customer reaction to previous promotion activity. The reactions being positive or negative and the analysis identify groupings from customers differentiated by the reactions. The customer targeting tool further comprises a targeting unit, associated with the discovery unit, and configured to target customers belonging to groups discovered from customers showing positive reactions.
Type:
Application
Filed:
March 30, 2006
Publication date:
March 12, 2009
Applicant:
Massive Impact International LImited 21/F., Quality Educational Tower