Abstract: An online game commerce system, in one embodiment, provides an architecture for enabling the interactive trade, collection, advertisement, purchase, and sales of video game components through the representation and use of an online marketplace such as an auction, store, trading hub or similar expression within a video game. For example, an online race car game purchased at a retail store comes with five different starter cars, but game players are offered the opportunity through an online store or auction accessible through the game to purchase additional cars for $5 each or a new engine for existing cars for $1.00 each. After the initial release of the game, game publishers may offer new cars and race tracks downloadable online for a price of $5.00 each or a promotional offer of $20 for any combination of five.

Abstract: An online game commerce system, in one embodiment, provides an architecture for enabling the interactive trade, collection, advertisement, purchase, and sales of video game components through the representation and use of an online marketplace such as an auction, store, trading hub or similar expression within a video game. For example, an online race car game purchased at a retail store comes with five different starter cars, but game players are offered the opportunity through an online store or auction accessible through the game to purchase additional cars for $5 each or a new engine for existing cars for $1.00 each. After the initial release of the game, game publishers may offer new cars and race tracks downloadable online for a price of $5.00 each or a promotional offer of $20 for any combination of five.

Abstract: In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. For example, in a race car game, when a driver pulls in for a pit stop, the engine oil brand that the game player may choose may be defined as locations for advertisements or product placements for real life engine oils and game publishers and advertisers may manage what specific advertisements to place in these locations.

Abstract: In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. For example, in a race car game, when a driver pulls in for a pit stop, the engine oil brand that the game player may choose may be defined as locations for advertisements or product placements for real life engine oils and game publishers and advertisers may manage what specific advertisements to place in these locations.

Abstract: Streamable content, including content such as music, video, and advertisements, is provided to a game program executing at a remote computing device or game console, wherein the streamable content is for presentation before, during, and/or after game play. The streamable content may be supplemental to core game content provided by the game program. A system for providing the streamable content may include a content accessing component configured to access content for use as streamable content, a content selection component configured to select appropriate content (which may be randomly selected, or selected based on user-specific information or game-specific information), a content assembly component configured to assemble selected content into one or more content streams, and/or a content dissemination component configured to disseminate one or more content streams to the remote computing device or game console on which game program is executing.