Abstract: A shipping container and display case for storing, transporting and displaying a plurality of pre-assembled packages of small items. The shipping container includes a top carton and a bottom carton integrally formed and connected along a score line around the container, in such a manner that the container can be broken into the top and bottom cartons along the score line. An upper insert is inserted in the top carton and a lower insert is inserted in the bottom carton respectively. The upper and lower inserts each has a plurality of slots configured for respective insertion of the plurality of pre-assembled packages. The shipping container can be used for storing and transporting the plurality of pre-assembled packages, and the top carton can be removed by breaking the container along the score line and the upper insert can further be removed to convert the container into a display case with the lower insert left in the bottom carton and the plurality of pre-assembled packages exposed for retail display.