Abstract: Systems and methods for providing content provider-driven shopping are disclosed. A system may include a processor and a non-transitory, processor-readable storage medium. The non-transitory, processor-readable storage medium may include one or more programming instructions that, when executed, cause the processor to receive content from a provider via a content publishing platform, determine one or more products from the content, for each product, determine one or more merchants offering the product for sale and determine a price for the product from each merchant, determine one or more discounts or incentives offered by each merchant, and, for each product, select a merchant of the one or more merchants based on the price for the product from the merchant and the one or more discounts or incentives offered by the merchant.