Abstract: There are disclosed systems and methods for calculating the “social score” of users of social websites to determine who the “social leaders” are. The activities of users of social websites are monitored and activities weighted. The combined scores for the user's activities provide an absolute score for the particular user. The absolute score from a single social website, or combined absolute scores from a plurality of social websites, can be used. In either instance, the absolute score obtained of a user is compared to the absolute scores of other users and a relative score is obtained. The relative score provides a ranking of each user as compared to the rest of the user population. In this manner, social leaders, e.g., the top ten percent in relative score can be identified. Social leaders are of interest to various entities to provide targets for advertising, product test marketing, and the like.

Abstract: There is presented a method that includes (a) receiving, from a server, data that indicates an intensity of interactions between a user and each of a first contact of the user and a second contact of the user, where the interactions include (i) communications conducted by way of a first device of the user, and (ii) communications conducted by way of a second device of the user, (b) calculating a first score for the first contact and a second score for the second contact, based on the intensity of interactions, (c) determining a first size for a first image that represents the first contact based on the first score, and a second size for a second image that represents the second contact based on the second score, and (d) presenting on a display, the first image having the first size and the second image having the second size.