Abstract: A treatment that can be applied to the face of a golf club head complies with USGA regulations but imparts certain advantageous characteristics. The treatment can comprise a certain pattern and can be imparted to the club head via laser etching, diamond cutting, chemical etching or any other process that will achieve the desired result. In accordance with USGA rules, the treatment must cover the intended area of impact on the golf club face.

Abstract: A golf equipment fitting system that uses advanced technology to not only objectively identify the optimum equipment for the golfer, but to also identify and help correct swing flaws so that the golfer can achieve optimum performance on the golf course. Thus, in one embodiment, golf fitting includes collecting data related to the golfer's swing and determining if the golfer's swing technique should be modified based at least in part on the collected swing data. When it is determined that the golfer's swing technique should be modified, then providing swing instruction to the golfer. When, however, it is determined that the golfer's swing technique is fine, then collecting data related to how the golfer's swing launches a golf ball. Finally, golf equipment, e.g., golf clubs, can be specified based on the collected swing data and launch data.

Abstract: A golf equipment fitting system that uses advanced technology to not only objectively identify the optimum equipment for the golfer, but to also identify and help correct swing flaws so that the golfer can achieve optimum performance on the golf course. Thus, in one embodiment, golf fitting includes collecting data related to the golfer's swing and determining if the golfer's swing technique should be modified based at least in part on the collected swing data. When it is determined that the golfer's swing technique should be modified, then providing swing instruction to the golfer. When, however, it is determined that the golfer's swing technique is fine, then collecting data related to how the golfer's swing launches a golf ball. Finally, golf equipment, e.g., golf clubs, can be specified based on the collected swing data and launch data.

Abstract: A treatment that can be applied to the face of a golf club head complies with USGA regulations but imparts certain advantageous characteristics. The treatment can comprise a certain pattern and can be imparted to the club head via laser etching, diamond cutting, chemical etching or any other process that will achieve the desired result. In accordance with USGA rules, the treatment must cover the intended area of impact on the golf club face.

Abstract: A golf equipment fitting system that uses advanced technology to not only objectively identify the optimum equipment for the golfer, but to also identify and help correct swing flaws so that the golfer can achieve optimum performance on the golf course. Thus, in one embodiment, golf fitting includes collecting data related to the golfer's swing and determining if the golfer's swing technique should be modified based at least in part on the collected swing data. When it is determined that the golfer's swing technique should be modified, then providing swing instruction to the golfer. When, however, it is determined that the golfer's swing technique is fine, then collecting data related to how the golfer's swing launches a golf ball. Finally, golf equipment, e.g., golf clubs, can be specified based on the collected swing data and launch data.

Abstract: A hosel fitting for connecting a shaft to one of a plurality of club heads comprises a first portion of a tubular structure configured to be affixed to the end of the shaft and a second portion of the tubular structure configured to be received by a bore in a club head. The second portion of the tubular portion can be configured to extend down into the bore. The hosel fitting can also comprise a fastener receiving portion for receiving a fastener configured to affix the hosel fitting to any one of the plurality of club heads.