Abstract: A fishing lure comprising a lure body and being of a hollow construction with a predetermined configuration adopted for attracting a particular fish variety, said lure body having disposed interiorly thereof a light emitting diode (LED) and power supply means disposed interiorly of said body for energizing said light emitting diode; solid state electronic circuit means including first gate means connected to said power supply defining an oscillator coupled to said LED, and sensor means including electronic control, external sensors and a second gate means for actuating said first gate means when said electrodes are immersed in water whereby said LED is intermittently energized by said first gate means.