Abstract: Method for delivering content comprising the steps of: (i) generating and storing website content experiences, and storing a respective weighting for each experience; (ii) offering the stored website content experiences based on its weighting, and storing a record of the website content experience offerings; (iii) receiving user-initiated website content actions from the computer devices; (iv) storing the user-initiated website content actions from the computer devices in relation to the website content experience offered; (v) analysing the user-initiated website content actions in relation to the record of website content experience offerings to determine a frequency of website content experience actions in relation to a frequency of website content experience offerings, and (vi) adjusting the stored weighting of a website content experience in response to the determined frequency of website content experience actions in relation to the frequency of website content experience offerings satisfying a criterion

Abstract: A website optimisation system is integrated with a website by applying generic code to the website, that being the only code needed to be applied to the native source code of the website to enable the website optimisation system to optimise the website by altering one or more of: the data, functions or content assets of web pages in the website. Integration can be achieved on a one-time basis. The generic code can be placed into a website's page template or global page header, or manually to all pages in a website. The generic code can be just a single line of code, such as JavaScript code. The generic code remains the same irrespective of any differences in the data, functions or content assets of the web pages. The generic code includes code for all commands that enable tracking of the actions that relate to the optimisation objectives.

Abstract: A website optimisation system is integrated with a website by applying generic code to the website, that being the only code needed to be applied to the native source code of the website to enable the website optimisation system to optimise the website by altering one or more of: the data, functions or content assets of web pages in the website. Integration can be achieved on a one-time basis. The generic code can be placed into a website's page template or global page header, or manually to all pages in a website. The generic code can be just a single line of code, such as JAVASCRIPT code. The generic code remains the same irrespective of any differences in the data, functions or content assets of the web pages. The generic code includes code for all commands that enable tracking of the actions that relate to the optimisation objectives.

Abstract: A website optimisation system is integrated with a website by applying generic code to the website, that being the only code needed to be applied to the native source code of the website to enable the website optimisation system to optimise the website by altering one or more of: the data, functions or content assets of web pages in the website. Integration can be achieved on a one-time basis. The generic code can be placed into a website's page template or global page header, or manually to all pages in a website. The generic code can be just a single line of code, such as JavaScript code. The generic code remains the same irrespective of any differences in the data, functions or content assets of the web pages. The generic code includes code for all commands that enable tracking of the actions that relate to the optimisation objectives.