Abstract: Method for delivering content comprising the steps of: (i) generating and storing website content experiences, and storing a respective weighting for each experience; (ii) offering the stored website content experiences based on its weighting, and storing a record of the website content experience offerings; (iii) receiving user-initiated website content actions from the computer devices; (iv) storing the user-initiated website content actions from the computer devices in relation to the website content experience offered; (v) analysing the user-initiated website content actions in relation to the record of website content experience offerings to determine a frequency of website content experience actions in relation to a frequency of website content experience offerings, and (vi) adjusting the stored weighting of a website content experience in response to the determined frequency of website content experience actions in relation to the frequency of website content experience offerings satisfying a criterion

Abstract: A method of website optimization including collecting data for constructing user profiles; constructing the user profiles; quantifying affinities between the user profiles; constructing a user network in which the affinities are represented as links between user nodes; constructing an adjacency matrix; calculating a first principal eigenvector of the adjacency matrix; defining a new network by removing a random link in the network and calculating a new adjacency matrix for the new network; calculating a second principal eigenvector of the new adjacency matrix; calculating a vector of relative shifts between the first principal eigenvector and the second principal eigenvector; for every node, assigning a value for a direction of its shift between the network and the new network; and repeating certain of the steps.

Abstract: There is provided a method of website optimization for a website hosted on a server system, the website for use by a plurality of users, the method including steps executed by the server system of: (i) collecting data for constructing a plurality of user profiles corresponding to the plurality of users; (ii) constructing the plurality of user profiles using the collected data; (iii) quantifying affinities between the plurality of user profiles; (iv) constructing a user network map, in which users are represented as nodes, and in which the affinities are represented as links between the nodes; (v) segmenting the user network map into a plurality of communities of users, and (vi) providing website content to each user according to the segmented community of each user.

Abstract: A website optimisation system is integrated with a website by applying generic code to the website, that being the only code needed to be applied to the native source code of the website to enable the website optimisation system to optimise the website by altering one or more of: the data, functions or content assets of web pages in the website. Integration can be achieved on a one-time basis. The generic code can be placed into a website's page template or global page header, or manually to all pages in a website. The generic code can be just a single line of code, such as JavaScript code. The generic code remains the same irrespective of any differences in the data, functions or content assets of the web pages. The generic code includes code for all commands that enable tracking of the actions that relate to the optimisation objectives.

Abstract: A website optimisation system is integrated with a website by applying generic code to the website, that being the only code needed to be applied to the native source code of the website to enable the website optimisation system to optimise the website by altering one or more of: the data, functions or content assets of web pages in the website. Integration can be achieved on a one-time basis. The generic code can be placed into a website's page template or global page header, or manually to all pages in a website. The generic code can be just a single line of code, such as JAVASCRIPT code. The generic code remains the same irrespective of any differences in the data, functions or content assets of the web pages. The generic code includes code for all commands that enable tracking of the actions that relate to the optimisation objectives.

Abstract: A website optimisation system is integrated with a website by applying generic code to the website, that being the only code needed to be applied to the native source code of the website to enable the website optimisation system to optimise the website by altering one or more of: the data, functions or content assets of web pages in the website. Integration can be achieved on a one-time basis. The generic code can be placed into a website's page template or global page header, or manually to all pages in a website. The generic code can be just a single line of code, such as JavaScript code. The generic code remains the same irrespective of any differences in the data, functions or content assets of the web pages. The generic code includes code for all commands that enable tracking of the actions that relate to the optimisation objectives.