Abstract: A primer tray is mounted on the tool carriage of a shotgun shell reloader and is tilted to urge the primers therein toward a dispenser opening in one corner of the tray. A dispenser arm moves one of the primers over the dispenser opening when the reloading tools on the tool carriage are moved to contact shotgun shells on the reloader's work table. A dispenser tube is attached to the bottom of the primer tray under the dispenser opening and guides the primer to a predetermined primer delivery point on the work table. In one embodiment, the primer dispenser tube is within the ram which seats the primer in the base of the shotgun shell. In another embodiment, the primer dispenser tube is adjacent to the primer seating ram.