Abstract: A sign holder having a bracket releasably securable to a support, an arm extending horizontally from the bracket, and structure releasably securable to a sign. This structure is supported on the arm at least for limited vertical swinging movement relative to the arm in either direction from a median position in which the sign hangs down vertically from the arm. The arm can have at an outer end a universal joint interconnecting the arm and the support structure, this joint permitting rotation of the support structure about an upright axis and providing for a limited vertical swinging movement of a sign in any direction. The arm can also be hollow and have a slot extending lengthwise of an underside of the arm, the slot being of a length less than the length of the arm, the support structure having at least partially circular bearing surfaces bearing on the interior of the underside of the arm beyond opposite ends of the slot, so that the sign can have only limited vertical swinging movement.