Abstract: A system and method for actively marketing products and services to a user of a client computer such as over a network are disclosed. A product information database comprising product summary files that facilitate determination of presence or absence of products associated with the client computer, a marketing rule knowledge base comprising opportunity rule files governing marketing opportunities, and an opportunity detection object for determination of marketing opportunities are utilized to determine active marketing opportunities and may be downloaded to the client computer from a service provider computer system. The opportunity detection object may comprise a scan engine, an opportunity analysis engine, and a presentation engine which collectively determine and present marketing information to the client computer user.
Type:
Grant
Filed:
April 1, 2002
Date of Patent:
September 17, 2002
Assignee:
McAfee.com, Inc.
Inventors:
Siddaraya B. Revashetti, Chandrasekar Balasubramaniam, Babu Katchapalayam, Ravi Lingarkar
Abstract: A system and method for actively marketing products and services to a user of a client computer such as over a network are disclosed. A product information database comprising product summary files that facilitate determination of presence or absence of products associated with the client computer, a marketing rule knowledge base comprising opportunity rule files governing marketing opportunities, and an opportunity detection object for determination of marketing opportunities are utilized to determine active marketing opportunities and may be downloaded to the client computer from a service provider computer system. The opportunity detection object may comprise a scan engine, an opportunity analysis engine, and a presentation engine which collectively determine and present marketing information to the client computer user.
Type:
Grant
Filed:
February 16, 2001
Date of Patent:
April 9, 2002
Assignee:
McAfee.com, Inc.
Inventors:
Siddaraya B. Revashetti, Chandrasekar Balasubramaniam, Babu Katchapalayam, Ravi Lingarkar
Abstract: A system and method for actively marketing products and services to a user of a client computer such as over a network are disclosed. A product information database comprising product summary files that facilitate determination of presence or absence of products associated with the client computer, a marketing rule knowledge base comprising opportunity rule files governing marketing opportunities, and an opportunity detection object for determination of marketing opportunities are utilized to determine active marketing opportunities and may be downloaded to the client computer from a service provider computer system. The opportunity detection object may comprise a scan engine, an opportunity analysis engine, and a presentation engine which collectively determine and present marketing information to the client computer user.
Type:
Grant
Filed:
October 29, 1999
Date of Patent:
May 8, 2001
Assignee:
McAfee.com, Inc.
Inventors:
Siddaraya B. Revashetti, Chandrasekar Balasubramaniam, Babu Katchapalayam, Ravi Lingarkar