Abstract: Apparatus for packaging shoelaces in which flattened shoelace convolutions are moved away from a winding means for being received in an elongate lace confining channel of a first lace receiving unit which is then moved in a substantially vertical path into substantially aligned proximal relation to an elongate lace confining channel of a second lace receiving unit. The proximal portions of the units have elongate openings therein, communicating with the respective channels of the units, and through which the flattened shoelace convolutions are transferred from the channel of the first unit into the channel of the second unit. As this occurs a wrapper, previously positioned to extend across the elongate opening in the second lace receiving unit, is wrapped partially around the flattened convolutions.