Abstract: A tape measure (10) including an electronic keypad (20) and display (24) for recording and viewing measurements is disclosed. The keypad includes up (44) and down (46) buttons, save (48) and recall (50) buttons, a set button (46) and a clear/on button (40). The up and down buttons are used to selectively increment and decrement numeric values representing units of measurements, which are displayed on the display. Measurements are entered and displayed in feet, inches, and sixteenths of an inch in the English system, or in metric units. After manually measuring a distance using a coiled measuring tape, a user presses the up and down buttons to specify the distance measured, then presses the save button to store the measurements. The recall button is used to recall previously stored measurements.