Abstract: A system and method for streamlining microblogging across a plurality of media channels are provided. The method includes receiving content to be published and a plurality of target media channels; obtaining requirements data comprising at least one requirement respective of each of the plurality of target media channels; for each of the plurality of target media channels determining if the content successfully meets the at least one requirement of the target media channel; generating a set of characterization attributes to optimize the content reach through the target media channel compiling a microblog and metadata respective of the set of characterization attributes for the target media channel; and sending the metadata and the microblog to the target media channel.