Abstract: Included are reproduction processing unit that reproduces a content distributed as carried on broadcasting waves, display unit that displays an image making distinguishable the content that is in a reproducing process by the reproduction processing unit, request accepting unit that accepts a purchase request for the content corresponding to the image displayed on the display unit, and code generating unit that generates a predetermined code readable by a mobile terminal on the basis of unique identifying information contained in the content having the purchase request accepted by the request accepting unit.