Abstract: Presenting answers to a plurality of recipients comprises presenting media content to the recipients, presenting a question based on the content to the recipients, and presenting answers to the recipients. The answers presented to one recipient are different from the answers presented to another recipient. The answers can be different for each recipient based on a random order assigned to the choices for each recipient. The answers can be different for each recipient based on different choices presented to each recipient. The correct answer presented to a recipient can change over time depending on the choices presented to the recipients. Each recipient can submit a response to the question by selecting one of the answers, where a correct response suggests or verifies that the correctly-responding recipient was exposed to the content. Correctly-responding recipients can qualify for a prize. The media content can comprise one or more advertisements or entertainment content.

Abstract: Methods and systems for interacting with automobile race and advertising content include providing race viewers with data related to races occurring in real-time. The data provided can include audio communications between drivers and their teams, statistics related to the race, and historical data related to drivers participating in the race. Race viewers can use a remote control with the form factor and functionality of a standard remote control to receive such data and otherwise interact with the automobile race and advertising content. Race viewers also can utilize the remote control to interact with automobile race content and advertising content broadcast during the race by answering questions related to the content. Race viewers can earn rewards by paying close attention to the broadcasts and advertisements and answering questions correctly. Thus, both the viewing experience of automobile race viewers and the value of advertising shown during such broadcasts can be enhanced.