Abstract: The present invention relates to a dynamic display signage system comprising a supporting means, a substantially pliable display panel being secured in a substantially vertical manner on said supporting means, and a primary drive means to allow the upward and downward vertical displacement of said display panel along said supporting means, characterized in that said display panel being provided with a secondary drive means operatively connected at the lower portion thereof, said secondary drive means having an independent motion with respect to said primary drive means to allow a consequent independent motion of said display panel at a pre-selected tension in order to maintain the consistent viewable surface integrity of the said display panel as it is vertically displaced.