Abstract: A client-server system for recording web site activity by web users and dynamically customizing web display apparatuses for optimal information presentation based on the users' prior activity history. The system assigns each user a user identifier that allows the system to track the user's web sessions. The system also assigns every web site an application identifier that allows the system to track the user's activities at a particular web site. The system then records the user's activities as they visit different web sites via the user and application identifiers. The system determines how the user prefers to view each web site based on their prior activity, their preferences, the web site, and various other factors. As the user surfs from web site to web site, the system dynamically configures the user's web browser and the web page information for optimum presentation based on how the user prefers to view the web site.

Abstract: A client-server system for recording web site activity by web users and dynamically customizing web display apparatuses for optimal information presentation based on the users'prior activity history. The system assigns each user a user identifier that allows the system to track the user's web sessions. The system also assigns every web site an application identifier that allows the system to track the user's activities at a particular web site. The system then records the user's activities as they visit different web sites via the user and application identifiers. The system determines how the user prefers to view each web site based on their prior activity, their preferences, the web site, and various other factors. As the user surfs from web site to web site, the system dynamically configures the user's web browser and the web page information for optimum presentation based on how the user prefers to view the web site.

Abstract: A client-server system for recording web site activity by web users and dynamically customizing web display apparatuses for optimal information presentation based on the users' prior activity history. The system assigns each user a user identifier that allows the system to track the user's web sessions. The system also assigns every web site an application identifier that allows the system to track the user's activities at a particular web site. The system then records the user's activities as they visit different web sites via the user and application identifiers. The system determines how the user prefers to view each web site based on their prior activity, their preferences, the web site, and various other factors. As the user surfs from web site to web site, the system dynamically configures the user's web browser and the web page information for optimum presentation based on how the user prefers to view the web site.

Abstract: A method and system for implementing a call-back verification procedure for a commercial transaction which is presented to the consumer as part of the commercial transaction, i.e., at the website of the merchant, or alternatively, the consumer may be re-directed from the merchant's website to a different website where the call-back verification procedure is initiated. The consumer is required to input their call-back telephone number, along with payment information, such as, for example, a credit card number. The credit card information is then validated and the call-back number is checked to see if prior attempts have been made which were associated with the same call-back number. An automated voice response (AVR) unit is used for further interaction with the consumer and the consumer is asked to input a voice-print which will then be associated with the particular transaction the user is attempting to complete.