Patents Assigned to MediaMath, Inc.
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Patent number: 11727440Abstract: The disclosure herein relates to systems, methods, and devices for decreasing latency and/or preventing data leakage that may arise from advertisement insertion. In some embodiments, the systems, methods, and devices described herein provide for asynchronous advertisement selection and/or insertion separate from user-requested content retrieval and/or delivery, wherein the advertisement selection can be performed in parallel with and/or at a separate location from the user-requested content retrieval and/or delivery, thereby decreasing latency in rendering user-requested content. Further, in certain embodiments, the systems, methods, and devices described herein can prevent data leakage by preventing and/or circumventing the need to use cookie syncing among different DSPs, SSPs, or the like. Moreover, in some embodiments, the systems, methods, and devices described herein are configured to deliver advertisements as a native content, thereby further decreasing latency and/or preventing data leakage.Type: GrantFiled: July 2, 2020Date of Patent: August 15, 2023Assignee: MEDIAMATH, INC.Inventors: Wilfried A. Schobeiri, Michael K. Lamb
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Patent number: 11720929Abstract: The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.Type: GrantFiled: May 28, 2021Date of Patent: August 8, 2023Assignee: MEDIAMATH, INC.Inventors: Yehuda Ari Buchalter, Roland G. Cozzolino, Joseph M. Zawadzki
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Patent number: 11610232Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: March 15, 2022Date of Patent: March 21, 2023Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Patent number: 11556964Abstract: A digital ad-buying platform uses counterfactual-based incrementality measurement by implementing randomization and/or a correction for auction win bias to avoid the need to identify counterfactual winner types in the control group. This approach can estimate impact at the individual consumer level. Confidence levels can be determined using Gibbs sampling in the context of causal analysis in the presence of non-compliance.Type: GrantFiled: September 27, 2021Date of Patent: January 17, 2023Assignee: MediaMath, Inc.Inventors: Prasad Chalasani, Ari Buchalter, Ezra Winston, Jaynth Thiagarajan
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Patent number: 11521218Abstract: The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a candidate set of inputs associated with ad impressions. The engine may determine competitive market values for an ad impression on an advertiser exchange. The engine may determine candidate clearing prices based on the candidate set of inputs and history of clearing prices on the advertiser exchange. The engine may generate, based on the candidate clearing prices, a competitive market value prediction for the ad impression on the advertiser exchange. The competitive market value prediction may comprise a distribution function of predicted clearing prices on the advertiser exchange. The engine may generate, based on the competitive market value prediction, a fair market value bid for the ad impression in the context of a specific ad campaign.Type: GrantFiled: November 2, 2021Date of Patent: December 6, 2022Assignee: MEDIAMATH, INC.Inventor: Yehuda Ari Buchalter
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Patent number: 11514477Abstract: Disclosed herein are systems and techniques for using a content delivery network to perform various functions within a digital advertising ecosystem, in ways that yield technological benefits such as improved security, efficiency, and speed (for example, reduction in publisher load times). As one specific example, a content delivery network can be used for the creation of electronic tokens for user identity protection between demand side platforms, supply side platforms, content creators (for example, advertisers), and publishers.Type: GrantFiled: October 6, 2021Date of Patent: November 29, 2022Assignee: MediaMath, Inc.Inventors: Wilfried A. Schobeiri, David Laverty
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Patent number: 11348142Abstract: The present application describes systems, methods and devices for creative asset management, some of which can be utilized in closed/batch supply and/or open real-time bidding (RTB) supply opportunities. The present application further describes systems, methods and devices for omni-channel creative asset management that may have bi-directional features. In particular, in some embodiments, the creative asset management systems, methods, and devices described herein can allow advertisers to consolidate their online advertising efforts into a central platform.Type: GrantFiled: February 7, 2019Date of Patent: May 31, 2022Assignee: MEDIAMATH, INC.Inventors: Aaron Goldman, Daniel Robert Howard Bougourd, Justin Michael Dougherty, Michael John Perreux, Cullinan B. Hartnett, Wilfried A. Schobeiri, Ming-Lun Tung
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Patent number: 11308526Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: May 3, 2021Date of Patent: April 19, 2022Assignee: MEDIAMATH, INC.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Patent number: 11195187Abstract: The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a candidate set of inputs associated with ad impressions. The engine may determine competitive market values for an ad impression on an advertiser exchange. The engine may determine candidate clearing prices based on the candidate set of inputs and history of clearing prices on the advertiser exchange. The engine may generate, based on the candidate clearing prices, a competitive market value prediction for the ad impression on the advertiser exchange. The competitive market value prediction may comprise a distribution function of predicted clearing prices on the advertiser exchange. The engine may generate, based on the competitive market value prediction, a fair market value bid for the ad impression in the context of a specific ad campaign.Type: GrantFiled: May 6, 2021Date of Patent: December 7, 2021Assignee: MediaMath, Inc.Inventor: Yehuda Ari Buchalter
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Patent number: 11182829Abstract: Disclosed herein are systems and techniques for using a content delivery network to perform various functions within a digital advertising ecosystem, in ways that yield technological benefits such as improved security, efficiency, and speed (for example, reduction in publisher load times). As one specific example, a content delivery network can be used for the creation of electronic tokens for user identity protection between demand side platforms, supply side platforms, content creators (for example, advertisers), and publishers.Type: GrantFiled: September 22, 2020Date of Patent: November 23, 2021Assignee: MediaMath, Inc.Inventors: Wilfried A. Schobeiri, David Laverty
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Patent number: 11170413Abstract: A digital ad-buying platform uses counterfactual-based incrementality measurement by implementing randomization and/or a correction for auction win bias to avoid the need to identify counterfactual winner types in the control group. This approach can estimate impact at the individual consumer level. Confidence levels can be determined using Gibbs sampling in the context of causal analysis in the presence of non-compliance.Type: GrantFiled: March 1, 2021Date of Patent: November 9, 2021Assignee: MediaMath, Inc.Inventors: Prasad Chalasani, Ari Buchalter, Ezra Winston, Jaynth Thiagarajan
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Patent number: 11080763Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: January 27, 2020Date of Patent: August 3, 2021Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Patent number: 11055748Abstract: The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.Type: GrantFiled: January 22, 2020Date of Patent: July 6, 2021Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Roland G. Cozzolino, Joseph M. Zawadzki
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Patent number: 11049118Abstract: The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a candidate set of inputs associated with ad impressions. The engine may determine competitive market values for an ad impression on an advertiser exchange. The engine may determine candidate clearing prices based on the candidate set of inputs and history of clearing prices on the advertiser exchange. The engine may generate, based on the candidate clearing prices, a competitive market value prediction for the ad impression on the advertiser exchange. The competitive market value prediction may comprise a distribution function of predicted clearing prices on the advertiser exchange. The engine may generate, based on the competitive market value prediction, a fair market value bid for the ad impression in the context of a specific ad campaign.Type: GrantFiled: January 27, 2020Date of Patent: June 29, 2021Assignee: MediaMath, Inc.Inventor: Yehuda Ari Buchalter
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Patent number: 10977697Abstract: A digital ad-buying platform uses counterfactual-based incrementality measurement by implementing randomization and/or a correction for auction win bias to avoid the need to identify counterfactual winner types in the control group. This approach can estimate impact at the individual consumer level. Confidence levels can be determined using Gibbs sampling in the context of causal analysis in the presence of non-compliance.Type: GrantFiled: May 29, 2019Date of Patent: April 13, 2021Assignee: MediaMath, Inc.Inventors: Prasad Chalasani, Ari Buchalter, Ezra Winston, Jaynth Thiagarajan
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Patent number: 10740795Abstract: The disclosure herein relates to systems, methods, and devices for decreasing latency and/or preventing data leakage that may arise from advertisement insertion. In some embodiments, the systems, methods, and devices described herein provide for asynchronous advertisement selection and/or insertion separate from user-requested content retrieval and/or delivery, wherein the advertisement selection can be performed in parallel with and/or at a separate location from the user-requested content retrieval and/or delivery, thereby decreasing latency in rendering user-requested content. Further, in certain embodiments, the systems, methods, and devices described herein can prevent data leakage by preventing and/or circumventing the need to use cookie syncing among different DSPs, SSPs, or the like. Moreover, in some embodiments, the systems, methods, and devices described herein are configured to deliver advertisements as a native content, thereby further decreasing latency and/or preventing data leakage.Type: GrantFiled: May 29, 2019Date of Patent: August 11, 2020Assignee: MediaMath, Inc.Inventors: Wilfried A. Schobeiri, Michael K. Lamb
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Patent number: 10636060Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: April 16, 2019Date of Patent: April 28, 2020Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Patent number: 10628859Abstract: The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.Type: GrantFiled: July 11, 2018Date of Patent: April 21, 2020Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Roland G. Cozzolino, Joseph M. Zawadzki
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Patent number: 10592910Abstract: The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a candidate set of inputs associated with ad impressions. The engine may determine competitive market values for an ad impression on an advertiser exchange. The engine may determine candidate clearing prices based on the candidate set of inputs and history of clearing prices on the advertiser exchange. The engine may generate, based on the candidate clearing prices, a competitive market value prediction for the ad impression on the advertiser exchange. The competitive market value prediction may comprise a distribution function of predicted clearing prices on the advertiser exchange. The engine may generate, based on the competitive market value prediction, a fair market value bid for the ad impression in the context of a specific ad campaign.Type: GrantFiled: December 17, 2018Date of Patent: March 17, 2020Assignee: MediaMath, Inc.Inventor: Yehuda Ari Buchalter
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Patent number: 10467659Abstract: A digital ad-buying platform uses counterfactual-based incrementality measurement by implementing randomization and/or a correction for auction win bias to avoid the need to identify counterfactual winner types in the control group. This approach can estimate impact at the individual consumer level. Confidence levels can be determined using Gibbs sampling in the context of causal analysis in the presence of non-compliance.Type: GrantFiled: August 2, 2017Date of Patent: November 5, 2019Assignee: MediaMath, Inc.Inventors: Prasad Chalasani, Ari Buchalter, Ezra Winston, Jaynth Thiagarajan