Abstract: A method and system for delivering a media asset to a plurality of destinations across a plurality of different media channels are provided. The method includes determining that the media asset is uploaded to at least one content source node; determining that a media plan associated with the media asset is uploaded to the at least one content source node; analyzing the media plan to determine the plurality of destinations for the media asset, the plurality of destinations are served through at least two different media channels; for each of the plurality of destinations, determining at least one transcoding scheme corresponding to the destination of the plurality of destinations; for each of the plurality of destinations, transcoding the media asset into a format compliant with properties of the at least one transcoding scheme; and delivering each transcoded media asset to the corresponding destination of the at least one transcoding scheme.

Abstract: A system and method for performing demographic verification of an advertising campaign are provided. The method comprises generating a demographic profile for each user in a group of users; analyzing demographic profiles of viewers of the advertising campaign to determine at least a campaign reach of the advertising campaign, wherein the viewers of the advertising campaign are a subset of the users in the group of users; comparing the determined demographic campaign reach to at least one target audience attribute defined in a media plan of the advertising campaign; and verifying at least a demographic campaign reach based on the comparison.

Abstract: A method for uniquely identifying an initial exposure of a visitor to an advertisement campaign is provided. The method includes causing a web browser to call an overlap server upon serving of an advertisement of the advertisement campaign; storing, by the overlap server, an overlap data structure in any one of the web browser and a web server, wherein the overlap data structure is coded to identify the advertisement campaign, a host website through which the visitor is exposed to the advertisement campaign, and an indication as to whether the advertisement campaign was previously visited by the visitor of the web browser; and processing, by the overlap server, the overlap data structure to determine the initial exposure of the visitor to the advertisement of the advertisement campaign and the host website through which the visitor was exposed to the advertisement campaign.

Abstract: A method for tracking a cumulative number of unique visitors to different to objects. The method includes maintaining a data structure that allows for a direct determination of the cumulative number of different visitors exposed to the different objects; establishing a connection with a visitor when the visitor requests to visit an object; examining a cookie stored in the visitor during the established connection to determine whether the visitor previously visited the currently requested object; and updating the data structure in the database and an overlap code contained in the cookie based on the examination results, wherein objects are different websites displaying a same set of advertisements of a same campaign.

Abstract: A method and system for securing hosting web pages from malicious third party modules. The method includes uploading a third party module to a hosting web page; validating a proxy API call received from the third party module, wherein the proxy API call includes at least a payload parameter provided by the third party module; generating an engine API call including at least the payload parameter; validating the engine API call; and executing the payload parameter if the engine API call is validated.

Abstract: A method and system for securing hosting web pages from malicious third party modules. The method includes uploading a third party module to a hosting web page; validating a proxy API call received from the third party module, wherein the proxy API call includes at least a payload parameter provided by the third party module; generating an engine API call including at least the payload parameter; validating the engine API call; and executing the payload parameter if the engine API call is validated.

Abstract: A method for tracking a cumulative number of unique visitors to different to objects. The method includes maintaining a data structure that allows for a direct determination of the cumulative number of different visitors exposed to the different objects; establishing a connection with a visitor when the visitor requests to visit an object; examining a cookie stored in the visitor during the established connection to determine whether the visitor previously visited the currently requested object; and updating the data structure in the database and an overlap code contained in the cookie based on the examination results, wherein objects are different websites displaying a same set of advertisements of a same campaign.

Abstract: A computer-implemented method and system is provided for tracking a cumulative number of identifiable visitors to different objects (S1, S2 . . . SN), each of which may be visited by multiple visitors. A data structure is adapted to contain records relating to each object (S1, S2 . . . SN) and to each combination of two or more objects (S1S2, S1S3, . . . S1SN, S2S3, S2S4, . . . S2SN, S1S2S3, S1S3S4, . . . S1SN-1SN etc.). For each visitor visiting an object (SM) for the first time there is determined a current combination of objects previously visited by the visitor. If no objects have been previously visited by the visitor, a respective record relating to the object (SM) is incremented; and if objects have been visited by the visitor, the record relating to the current combination is decremented and the record relating to the combination of the object (SM) with the current combination is incremented.