Patents Assigned to Mediaspectrum, Inc.
  • Publication number: 20140257935
    Abstract: A computer-based integrated advertising management platform implements ad pricing options via a Business Rules Management System configured to enable rules-based pricing while avoiding large, multi-dimensional sets of rate tables that must be stored to cover all possible combinations of options. A user makes selections on an ad booking form, pricing rules are checked in the background, and the remaining options and current price displayed to the user are updated. The Rules Engine incorporates an integrated third-party Drools BRMS. Client applications access BRMS functions through a “BRMSEngine” abstraction layer, which preloads rules in compiled binary form to build a rules cache for best performance.
    Type: Application
    Filed: March 13, 2014
    Publication date: September 11, 2014
    Applicant: Mediaspectrum, Inc.
    Inventor: Scott William Killoh