Abstract: A method of obtaining, preparing and visually displaying additional information on a continuous reproduction of electronic media, picture reproduction, or sound reproduction on an ongoing television program, comprises first analyzing program information from the ongoing program or of highlighted additional data to the ongoing program. Then additional information obtained from databases, from a public data network or from other sources of information subject to the program information is made available and optically prepared. This the prepared and obtained data for the additional information is then linked with manually or automatically related metadata. Finally, search criteria are linked with metadata related to individual search criteria, terms, partial entries in search criteria, or a combination thereof.