Abstract: In a lure, a mechanism is provided for moving and holding a balance-weight having a lip (2) mounted at a front end portion of a lure body (1) and a balance-weight (9) incorporated in the lure body (1). The balance-weight (9) is adopted to be movable along a longitudinal direction of the lure body (1). The balance-weight (9) moves along a longitudinal direction of the lure body (1) by rolling along a guide (10). The guide (10) has a pocket (10a) provided at a front end portion thereof. The balance-weight (9) can be held within the pocket (10a).