Abstract: A self-propelled fishing lure which includes a head to which a watertight housing is secured. A propulsion mechanism is located within the housing and is driven by a battery source. Secured over the housing is a resilient body, a portion of which defines a passageway that permits the introduction of water to and the expulsion of water from the propulsion mechanism. At least a portion of the body is provided in a first orientation relative to the head and that portion is movable from the first orientation into a second orientation upon actuation of the propulsion mechanism and the expulsion of water out through the passageway. As a result of the expulsion of water and the movement of the body portion into the second orientation, the lure is propelled through the water under its own power.